León Quismondo, JairoBurillo Naranjo, PabloSantos, ThiagoFernández Luna, ÁlvaroCepeda Carrión, GabrielGarcía Fernández, JerónimoZhang, James J.2023-05-302023-05-302023León-Quismondo, J., Burillo, P., Santos, T., & Fernández-Luna, Á. (2023). Success Factors in Sporting Events through IPA Approach: The Case of an International Horse Show Jumping. In G. Cepeda-Carrión, J. García-Fernández & J. J. Zhang (Eds.), Sport Management in the Ibero-American World: Product and Service Innovations (pp. 204-223). Routledge. https://doi.org/10.4324/9781003388050-179781003388050http://hdl.handle.net/11268/12078This chapter offers an innovative approach to determine success factors in an international horse show jumping event. The selected event is settled in Madrid, Spain, as part of a larger international championship, with relevance from the economic perspective. It addresses an innovative method in the sports industry for measuring strengths and weaknesses: Importance-Performance Analysis (IPA). This chapter is based on a case study that addresses event evaluation from a practical approach. Different priorities are established from the analyzed data, mainly related to the food and beverage service, the organizational aspect, comfort, and event environment. Although this is an event-focused chapter, it has great implications for other markets in the sports industry. Hence, this chapter has great implications for practitioners, educators, university students, and researchers.engbook part10.4324/9781003388050-17restricted accessInstalación deportivaMarketingOrganización y gestión