Social responsibility as a driver of firms’ brand awareness

Mattera, MarinaBaena Graciá, VerónicaCerviño Fernández, Julio2013-11-272013-11-272012Mattera, M., Baena-Graciá, V., & Cerviño-Fernández, J. (2012). Social responsibility as a driver of firms’ brand awareness. In 8th International Strategic Management Conference (pp. 1130). Barcelona, Spain.18770428http://hdl.handle.net/11268/945engSocial responsibility as a driver of firms’ brand awarenessconference outputrestricted accessResponsabilidad social