Sustainable Marketing in banking sector. The case of Santander in Spain

Bajo, Ana MaríaCurbelo Pérez, David2021-12-022021-12-022021Bajo, A., & Curbelo, A. (2021). Sustainable Marketing in banking sector. The case of Santander in Spain. In 50th Annual EMAC Conference. European Marketing Academy.http://hdl.handle.net/11268/10533engSustainable Marketing in banking sector. The case of Santander in Spainconference outputrestricted accessMarketingBancoAdministración de empresas