Baena Graciá, VerónicaCerviño Fernández, Julio2013-11-272013-11-272010Baena-Graciá, V., & Cerviño-Fernández, J. (2010). Factors influencing the internationalization process in the Spanish franchise system. In 36th EIBA Annual Conference: IB’S Role in Building a Better and Stronger Global Economy, 9-11 December. Porto, Portugal: University of Porto, School of Economics.http://hdl.handle.net/11268/612engFactors influencing the internationalization process in the Spanish franchise systemconference outputrestricted accessAdministración de empresas