How market environment may constrain global franchising in emerging markets

Baena Graciá, VerónicaCenteno, E.Veloutsou, C.2013-11-272013-11-272011Baena-Graciá, V. (2011). How market environment may constrain global franchising in emerging markets. In E. Centeno, & C. Veloutsou (Eds.), New Perspective of Contemporary Marketing (pp. 147-160). Athens: Athens Institute for Education and Research (ATINER).9789609549691http://hdl.handle.net/11268/443engHow market environment may constrain global franchising in emerging marketsbook partrestricted accessMarketing