Fernández Luna, ÁlvaroLeón Quismondo, JairoLeguina Ortega, María MercedesBurillo Naranjo, PabloIván Baragaño, Iyán2025-01-082024Fernández Luna, Á., León Quismondo, J., Leguina Ortega, M. M., Burillo Naranjo, P., & Iván Baragaño, I. (n.d.). Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique. 32nd European Sport Management Conference, 135–137.978-2-9597179-0-1http://hdl.handle.net/11268/13411The objective of this study was to identify the differences in spontaneous recall of commercial brands linked to eSports based on gender and the type of game played. Additionally, it aimed to apply supervised machine learning techniques to correctly classify gender and type of game based on this spontaneous recall.engconference outputembargoed accessDeporteCompetencia deportivaAlgoritmoGoal 3: Ensure healthy lives and promote well-being for all at all agesGoal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation