Baena Graciá, VerónicaCerviño Fernández, Julio2014-06-172014-06-172014Baena-Graciá, V., & Cerviño-Fernández, J. (2014). The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising. In EURAM: XIV Annual Conference of the European Academy of Management. València: Universitat de València.9788469703779http://hdl.handle.net/11268/3289engThe role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchisingconference outputrestricted accessFranquiciaEmpresas multinacionalesEmpresa transnacional