Moral has no seasons: Using CSR as a key for achieving competitive advantages

Mattera, Marina2013-11-272013-11-272012Mattera, M. (2012). Moral has no seasons: Using CSR as a key for achieving competitive advantages. In 23rd Annual POMS Conference, April 20 to April 23, Socially Responsible Operations. Chicago, Illinois, USA.http://hdl.handle.net/11268/428Firms' new challenges in the 21st century involve innovation and society's request for a more responsible business model. Based on bounded rationality conditions and the important role of externalities, it is analyzed through a case study whether corporate social responsibility strategies are essential for companies to achieve sustainable competitive advantages.engMoral has no seasons: Using CSR as a key for achieving competitive advantagesconference outputopen accessResponsabilidad social