León Quismondo, JairoBhattacharyya, Jishnu2023-01-202023-01-202022León-Quismondo, J. (2022). Commitment to the future: The tour de france rides for a more sustainable world. In J. Bhattacharyya (Ed.), Dealing with Socially Responsible Consumers (pp. 389-401). Springer Nature Singapore. https://doi.org/10.1007/978-981-19-4457-4_22978981194456797898119445749789811951282http://hdl.handle.net/11268/11712(a) Situation faced: The Tour de France, with more than a century of history, provides great opportunities for raising awareness of socially responsible behaviors among citizens, not only from France but also from other regions in the world; (b) Action taken: The Tour de France is committed to the future. Responsible actions are deployed in three main axons: sustainable transportation, commitment with the charter of 15 eco-friendly commitments, and specific in-route measures; (c) Results achieved: Currently, the Tour de France is a leading sport event in terms of Corporate Social Responsibility. Their actions positively influence large social masses from all over the world; (d) Lessons learned: This case provides good examples of a socially responsible sport event that spreads messages to national and international spectators.engCiclismobook part10.1007/978-981-19-4457-4_22restricted accessCompetencia deportivaOrganización y gestiónAnálisis económico