TY - JOUR 
A1 - Burillo Naranjo, Pablo
AU - Riva del Río, Luis Eduardo de la
AU - García Unanue, Jorge Fernando
AU - Sánchez Sánchez, Javier
AU - Felipe Hernández, José Luis
AU - Fernández Luna, Álvaro
T1 - Spectator spending and satisfaction analysis in the 2017 Madrid Tennis Open according to the attendee profile
Y1 - 2018
SN - 2247-8051
UR - http://hdl.handle.net/11268/7443
AB - The Madrid Tennis Open represents one of the most important clay court tournaments on both the ATP
and the WTA circuits. Year after year, the tournament grows consistently with an increase in the number of
spectators and the presence of the best current tennis players. As a result, it seems relevant to know the
tournament’s impact in Madrid. The aim of this research was to measure the attendees' profile, their expenses
during their stay in Madrid and their satisfaction and perception of different variables related to the event. A
survey of 738 attendees, designed for this event, was conducted during the 10-day tournament. The majority of
attendees were male and highly educated, and on average the respondents were 37 years old, had a monthly
family income close to 2,500€ and attended the tournament for two days. The average expenditure amounted to
394€, amounting to 1,146€ for attendees residing abroad, who spend significantly more money than attendees
residing in Madrid or in the rest of Spain. Satisfaction with the event was high, with player quality, match quality
and stadium security being especially highly evaluated. More than 90% of non-resident attendees intend to return
in the future and would recommend Madrid as a tourist destination. Learning about the attendees’ satisfaction
and about the economic impact caused by the event will provide valuable data to the public and private agents involved in future decision-making.
KW - Tenis
KW - Análisis económico
KW - Deporte
KW - Análisis costes-beneficio
LA - eng
ER -