TY - JOUR 
A1 - Fernandes, N. E.
AU - Correia, Abel
AU - Abreu, A. M.
AU - Biscaia, Rui
T1 - Relationship between sport commitment and sport consumer behavior

Y1 - 2013
SN - 1646107X
UR - http://hdl.handle.net/11268/4664
AB - The purpose of this study was to examine the relationships between sport commitment and three
types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A
survey was conducted among sport participants of both individual and team sports, fitness and outdoor
activities (n= 900). The survey included questions related to demographic information, measures of
sport commitment and sport consumption behavior. The results analyzed trough structural equation
modeling showed that the sport commitment influences positively the participation frequency,
sporting goods consumption and media consumption. Implications of these results are discussed and
suggestions for future research on sport consumers are provided

KW - Deportes
KW - Marketing
KW - Deporte
KW - Marketing
LA - eng
ER -