TY - JOUR 
A1 - Cerviño Fernández, Julio
AU - Mattera, Marina
AU - Baena Graciá, Verónica
T1 - Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation
Y1 - 2015
UR - http://hdl.handle.net/11268/4347
KW - Brand reputation
KW - Corporate social responsability
KW - Brand management
KW - Responsabilidad social de la empresa
KW - Marketing
LA - eng
PB - ESIC
ER -