TY - JOUR 
A1 - Navarro, Susana
AU - Andreu, Luisa
AU - Cervera, Amparo
T1 - Value co-creation among hotels and disabled customers: An exploratory study
Y1 - 2014
SN - 01482963
UR - http://hdl.handle.net/11268/4286
AB - This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings.
KW - Industria hotelera
KW - Industria hotelera
LA - eng
ER -