TY - JOUR 
A1 - Navarro, Susana
AU - Garzón Benítez, María Dolores
AU - Roig Tierno, Norat
T1 - Co-creation in hotel–disable customer interactions
Y1 - 2015
SN - 01482963
UR - http://hdl.handle.net/11268/4285
AB - This study employs analytic hierarchy process (AHP) to develop a methodology that allows researchers to select factors for new measures in value co-creation analysis. AHP shows that successful factors for co-creation relate to the sequential stages of the relationship between hotels and disabled customers, which derives from co-creation processes. The resulting model highlights the principal factors affecting value co-creation when hotel/disabled customers interact, have a dialogue, and collaborate with staff to innovate and create new products and services at booking and stay encounters. These interactions may allow hotels to develop a strong foundation of common knowledge on value management and disabled customers.
KW - Industria hotelera
KW - Industria hotelera
LA - eng
ER -