TY - JOUR 
A1 - León Quismondo, Jairo
AU - Bonal Sánchez, José Ramón
AU - Burillo Naranjo, Pablo
AU - Fernández Luna, Álvaro
T1 - How Can We Improve Running Events? The IPA4RE Questionnaire and Its Potential Impact on the Experience of Runners
Y1 - 2023
SN - 1660-4601

UR - http://hdl.handle.net/11268/11714
AB - The benefits that a positive running experience provides to individuals have been broadly studied by the scientific community, with the finding that running sport events are a facilitating tool to attract more individuals into physical activity. This study focuses on a sport management approach to improve the quality and organizational efficiency of running sports events so that a better experience for runners can be provided. The methods of this research consist of the validation of a new questionnaire called ‘The IPA4RE questionnaire’. Furthermore, an IPA analysis for a specific event was carried out. As our main findings, the most valued aspects perceived by consumers are the event atmosphere, security, event route, and convenience of bib collection and event day information. In conclusion, the IPA4RE can be used as a management tool by running event organizers to make more efficient use of their resources and provide a better experience to participants.
KW - Competencia deportiva
KW - Organización y gestión
KW - Marketing
LA - eng
ER -