Resumen:
Introduction: As part of a growing trend toward greater collaboration between academia and industry, universities have an excellent opportunity to develop win-win strategies with renowned fitness centres. As an example of this, Universidad Europea of Madrid developed a research project for Holmes Place fitness centres in Madrid and Barcelona. The goal was for
Universidad Europea to measure the rate of interest and the satisfaction level of Holmes Place clients with a recently implemented service called Clinic. This is a premium fitness evaluation service that helps clients to achieve their fitness goals by offering five assessments: Medical Welcome Session, Nutrition, Posture, Physio and Running.
Methods: Surveys were collected from 736 Holmes Place clients. 76 of them were Clinic clients, while the other 660 were potential clients
who had never used that service. All of the respondents reported their demographic characteristics, sports practice, training frequency
and length of membership. Specifically, Clinic clients reported their satisfaction with the service, while potential clients expressed their rate
of interest in Clinic. The data collected were analysed using QuickTapSurvey softwar...