Resumen:
The modern society establishes a complex relationship that combines the visual overload derived from technology insertion which is adapted to the today´s needs and executed through devices swiftly embraced. In this certain sense, one of the most overloaded environments currently is, in fact, the photography. The internet and digital mass media development have promoted to get a surprising image surplus, impossible to distinguish between the real occurrence and the photographic observed event. Therefore, is necessary to contemplate a sustainable scenario in photography. It must determinate a balance between images which are produced, consumed and those which can be assumed by society. The photography evolution and the new denomination PostPhotography installs a brand new discourse initially literal, linked to words and needing a unit of speech to make exist the images.