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dc.contributor.author | Cordero Verdugo, Raquel Rebeca | |
dc.contributor.author | Blázquez Jiménez, José Antonio | |
dc.contributor.author | Briggs, Daniel | |
dc.contributor.author | Moral Cabrero, Eva | |
dc.date.accessioned | 2019-02-11T08:22:44Z | |
dc.date.available | 2019-02-11T08:22:44Z | |
dc.date.issued | 2017 | |
dc.identifier.citation | Cordero, R., Blázquez, J., Briggs, D., & Moral, E. (2017). Social responsibility, responsible external communication and marketing in large companies. A comparative study of Spain and Portugal. Criminología y Justicia Refurbished, 2(5), 17-32. | spa |
dc.identifier.issn | 2174-1697 | |
dc.identifier.uri | http://hdl.handle.net/11268/7796 | |
dc.description.abstract | This article presents the results of a study titled “Social Responsibility, Responsible External Communication and Marketing in Large Companies: A Comparative Study of Spain and Portugal” which was conducted between 2012 and 2015 in order to understand multinationals’ intended use of responsible external communication, taking Spain and Portugal as a comparative model. The research reflects on the need to answer some fundamental questions: are most social responsibility actions carried out by companies a result of a shift in organizational mentality or are they a reflection of pure economic interest? Are these social marketing actions or those from which arise from the development of a socially responsible perspective resulting from environmental, local or national factors? To explore these areas a qualitative study was conducted to answer these questions, which used similar-sized companies located in Spain and Portugal as the subjects. | spa |
dc.description.sponsorship | Sin financiación | spa |
dc.language.iso | spa | spa |
dc.title | Social responsibility, responsible external communication and marketing in large companies. A comparative study of Spain and Portugal | spa |
dc.type | article | spa |
dc.description.impact | No data (2017) | spa |
dc.rights.accessRights | closedAccess | spa |
dc.subject.uem | Sociología | spa |
dc.subject.uem | Marketing | spa |
dc.subject.uem | Responsabilidad social de la empresa | spa |
dc.subject.unesco | Marketing | spa |
dc.subject.unesco | Ciencia y sociedad | spa |
dc.subject.unesco | Sociología | spa |
dc.description.filiation | UEM | spa |
dc.peerreviewed | Si | spa |
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