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dc.contributor.author | Navarro, Susana | |
dc.contributor.author | Garzón Benítez, María Dolores | |
dc.contributor.author | Roig Tierno, Norat | |
dc.date.accessioned | 2015-08-27T07:18:18Z | |
dc.date.available | 2015-08-27T07:18:18Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Navarro, S., Garzón, D., & Roig-Tierno, N. (2015). Co-creation in hotel–disable customer interactions. Journal of Business Research, 68(7), 1630-1634. | spa |
dc.identifier.issn | 01482963 | |
dc.identifier.uri | http://hdl.handle.net/11268/4285 | |
dc.description.abstract | This study employs analytic hierarchy process (AHP) to develop a methodology that allows researchers to select factors for new measures in value co-creation analysis. AHP shows that successful factors for co-creation relate to the sequential stages of the relationship between hotels and disabled customers, which derives from co-creation processes. The resulting model highlights the principal factors affecting value co-creation when hotel/disabled customers interact, have a dialogue, and collaborate with staff to innovate and create new products and services at booking and stay encounters. These interactions may allow hotels to develop a strong foundation of common knowledge on value management and disabled customers. | spa |
dc.language.iso | eng | spa |
dc.title | Co-creation in hotel–disable customer interactions | spa |
dc.type | article | spa |
dc.description.impact | 2.129 JCR (2015) Q2, 40/120 Business | spa |
dc.identifier.doi | 10.1016/j.jbusres.2015.02.007 | |
dc.rights.accessRights | closedAccess | spa |
dc.subject.uem | Industria hotelera | spa |
dc.subject.unesco | Industria hotelera | spa |
dc.description.filiation | UEM | spa |
dc.peerreviewed | Si | spa |
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