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Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique
Use this identifier to cite or link to this item:
http://hdl.handle.net/11268/13411
Date:
2024
UNESCO Subject:
Deporte
UNESCO Subject: Competencia deportiva
UNESCO Subject: Algoritmo
UNESCO Subject: Competencia deportiva
UNESCO Subject: Algoritmo
Type:
conferenceObject
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Abstract:
The objective of this study was to identify the differences in spontaneous recall of commercial brands linked to eSports based on gender and the type of game played. Additionally, it aimed to apply supervised machine learning techniques to correctly classify gender and type of game based on this spontaneous recall.
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